Visual COMMUNICATION designer
15 years of working experience
Nice to meet you!
I’m a designer with 15 years of in-house experience, building brands and bringing ideas to life across a variety of industries including commercial real estate, health and medical, retail, and higher education. Over the years, I’ve created just about everything you can think of, from brochures and annual reports to in-store signage, packaging, large-scale out-of-home campaigns, digital display ads, and plenty in between. If it can be designed, chances are I’ve had my hands on it.
Working across such a diverse range of industries has shaped me into a versatile, strategic thinker with a deep understanding of how design functions inside a corporate environment. I know how to collaborate with stakeholders, translate business goals into visual solutions, and protect brand integrity every step of the way. In-house design is not just about making things look good. It is about consistency, clarity, and a dedication to a brand and what it stands for.
Sure, it needs to look nice, but does it serve a purpose? How does the user experience it and what is the message behind the design? Whether it’s the use of finishings (paper stocks, foils, die-cuts) to achieve a level of quality, or simplified digital information design to get a point across, the end result is the same: to convey a message and ensure a meaningful experience for the user.
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Yes, I would love to help! If you have an idea of what you need, I’m available to help in design concepting, strategy and/or execution.
Contact me if you’d like to work together!
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I’ve been a working designer for over a decade, but there is still so much to learn within this ever-changing industry. I’m always eager to update and evolve my skills.
I recently completed a certification in UX Design (with a focus on Interactive Design) through the Nielsen Norman Group. By learning new skills in this area, I’ve discovered a new passion for design within the digital realm. My strong sense of design is elevated in combination with a critical, analytical eye. As mentioned above, I believe that design that serves a purpose/has a function is the most effective form of communication.
I am also working within After Effects to bolster my skills in motion graphics.
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On the weekends you can find me hiking in the forest with my dog, Parker, or curled up under an inappropriate number of blankets reading a good book.
YES PLEASE:
coffee / doggos / puzzles on a rainy day / Wordle / waffles / board games / hikingNO THANKS:
movie remakes / smoothie bowls / people hiking with boomboxes / peas
GOLD // 2021
2021 CASE Circle of Excellence
CapU Alumni Awards:
Late Night Talk Show
SILVER // 2020
2020 Best of CASE VIII Awards
2020–2021 Capilano
University Viewbook
Bronze // 2020
2020 Best of CASE VIII Awards
CapU’s 50th Anniversary
Convocation Programme
Award of excellence
University & College Designers Association (UCDA)
2022–2023 CapU Viewbook
Design work
While some designers feel trapped when working within a brand, I thrive. I love pushing my creative limits while finding new and innovative ways to work within a set of brand guidelines.
Food Photography
What can I say, I’m a millennial with a passion for the sweet and savoury. I co-ran a food blog (portandfin.com) a few years ago; it was a great creative outlet where I could experiment in the kitchen and behind the camera.
Illustration
Having worked digitally for so many years, I’ve recently been inspired to get back to my sketching roots. Drawing is a great outlet, wether it be with a pencil or a stylus in Procreate. Stay tuned for more illustrations as I continue to practice.
My mission
CREATE COMPELLING, IMPACTFUL AND FUNCTIONAL DESIGN THAT TELLS A STORY WITHIN A BRAND.
And have a bit of fun, while I’m at it.
Design Skills
I specialize in print and digital design, but am constantly evolving my skills. Some areas I work within include:
Brand identity, brand strategy
Annual publications and reports, catalogues
Illustration and creative storytelling
Typesetting (detailed charts and reports)
Brand campaigns including concepting, and production of digital ads, social media ads, Out-of-Home and print advertising
Packaging design
Digital / social / online ads
UX design and visual web design