ALUMNI AWARDS OF EXCELLENCE 2021

GOLD 2021 CASE Circle of Excellence Awards, ALUMNI RELATIONS MATERIALS, CapU Alumni Awards: Late Night Talk Show

Situation

The Alumni Awards is an annual event that celebrates the achievements and contributions of Capilano University alumni. In 2021, due to the COVID-19 pandemic, the event moved from an in-person celebration to a fully digital experience. This required a refreshed promotional approach that would build excitement, encourage virtual attendance, and reflect the unique circumstances of the event.

Task

As the Graphic Designer, I was responsible for developing a new visual direction to promote the virtual Alumni Awards and create a memorable campaign that would capture audience attention across digital and print channels. The challenge was to acknowledge the uncertainty of the moment while maintaining the celebratory and prestigious nature of the event.

Action

I developed the creative concept “Stay Tuned,” using the idea of anticipation and connection in a virtual environment. Inspired by the visual language of glitch effects and vintage television monitors, I created a bold and playful design system that reflected the digital format while adding personality and energy to the campaign.

The visual identity was applied across multiple promotional touchpoints, including social media graphics, digital advertising, animated assets, and print advertisements in local newspapers. I created a cohesive campaign system that maintained consistency while adapting effectively across different platforms and formats.

Result

The refreshed visual campaign provided the Alumni Awards with a distinctive identity for its first fully digital event. The bold, memorable design helped generate awareness and engagement while creating excitement around the virtual celebration of alumni achievements.