Capsule Digital Storytelling

Situation

Capilano University launched Capsule, a digital storytelling platform created to highlight unique, inspiring, and often unexpected stories from the university community. The platform showcased the experiences of students, faculty, alumni, and other community members, requiring a strong visual presence to build awareness and encourage engagement.

Task

As the Graphic Designer, I was responsible for developing a flexible visual system to support the launch of Capsule and promote its stories across digital channels. The goal was to create engaging social media assets that reflected the Capsule brand while providing audiences with a compelling preview of each feature.

Action

I designed a series of Instagram templates that incorporated Capsule’s established brand elements, including typography, colour palette, and visual style. The templates were created as a cohesive system that could be easily adapted for different stories while maintaining consistency across the platform.

I collaborated with the Capsule team to ensure each design captured the essence of the featured story while balancing readability, visual interest, and the fast-paced nature of social media consumption.

Result

The Instagram template system provided Capsule with a recognizable and efficient way to promote its stories and build audience engagement. By creating a flexible design framework, the platform was able to maintain a consistent brand presence while allowing each individual story to have its own unique voice.