CAPILANO UNIVERSITY Viewbook 2020–2021

SILVER 2020 Best of CASE VIII Awards, 2020–2021 Capilano University Viewbook

Situation

Each year, Capilano University produces an annual viewbook to showcase the student experience and attract prospective domestic and international students. As a key recruitment tool, the publication needed to reflect the University’s brand, highlight campus life, and create an emotional connection with future students.

Task

During my first year at Capilano University, I was tasked with reimagining the 2020–2021 viewbook and creating a fresh visual approach that moved beyond previous editions. The goal was to develop a more engaging and contemporary publication that captured the university experience while supporting the recruitment team’s objectives.

Action

I collaborated with the Photographer, Creative Manager, Copywriter, and Recruitment team to develop a new creative direction aligned with Capilano University’s core message, “Connecting Through Experience.” I transformed the existing format by introducing bold colour applications, immersive full-spread photography, student testimonials, and dynamic graphic elements that brought the student experience to life.

Throughout the process, I worked closely with stakeholders to balance strategic messaging, storytelling, and visual impact while ensuring the publication remained consistent with the university’s evolving brand identity.

Result

The redesigned viewbook delivered a more engaging and contemporary representation of Capilano University, creating a stronger connection with prospective students through authentic storytelling and impactful visuals. The new design elevated the publication from an informational resource into an immersive brand experience that showcased the university’s community, values, and student experience.