CAPILANO UNIVERSITY Viewbook 2020–2021

SILVER 2020 Best of CASE VIII Awards, 2020–2021 Capilano University Viewbook

Every year, Capilano University releases its annual viewbook highlighting the campus with the end goal of enticing new domestic and international students. During my first year with CapU, I met with various stakeholders to discuss what we could do differently for the 2020–2021 viewbook. In collaboration with the Photographer, Creative Manager, Copywriter and Recruitment, I designed a book that was miles away from its previous design.

This viewbook uses bold colours, full-spread imagery, student testimonials, and visually compelling graphics to promote the brand and the the University’s core message: Connecting Through Experience.