CAPILANO UNIVERSITY 2022–2023 VIEWBOOK

UNIVERSITY & COLLEGE DESIGNERS ASSOCIATION (UCDA) 2022 AWARD OF EXCELLENCE

Situation

Capilano University’s annual viewbook is a key recruitment tool designed to showcase the university’s programs, campus environment, and student experience. In a competitive post-secondary landscape, the publication needed to do more than communicate information—it needed to create an emotional connection with prospective students and convey the transformative nature of their educational journey.

Task

As the Graphic Designer, I was responsible for developing a creative visual direction that would make the viewbook stand out while effectively communicating a significant amount of academic and program information. The challenge was to create a design approach that felt engaging and inspiring without compromising clarity or usability.

Action

I developed a visual concept centered around the idea of student transformation and personal growth throughout the post-secondary experience. To bring this narrative to life, I combined photography with a mix of hand-drawn and stock illustrations, creating a playful and approachable visual language that complemented the university’s brand.

I carefully integrated these elements throughout the publication to guide readers through the content, balancing moments of visual exploration with structured information layouts. The result was a cohesive storytelling experience that highlighted both the emotional and practical aspects of attending Capilano University.

Result

The completed viewbook provided prospective students with a more engaging and memorable introduction to the CapU experience. By combining illustration, photography, and thoughtful information design, the publication transformed complex academic content into an approachable and visually compelling recruitment piece.