Consent Campaign

In collaboration with Capilano University and the Capilano University’s Student Union, I created a consent campaign to educate students and encourage them to spread awareness about the importance of consent.

The brief was to create a campaign that was eye-catching, colourful, and bold. As consent is an important yet sometimes sensitive topic, it was crucial that the design and message be bold yet approachable, giving it a positive voice rather than a negative one.

To achieve this, I used a vivid colour palette and sans serif font with a playful graphic treatment. Sharp lines and angles were used to create a sense of importance, while the bright colours kept it friendly and gentle.