Purdys Chocolatier Packaging/Product Launch

Situation

Purdys Chocolatier was continuously developing and launching new chocolate products, introducing customers to innovative flavours and seasonal offerings. Each product launch required a cohesive visual presence that captured the excitement of the new product while maintaining the premium, recognizable Purdys brand.

Task

As the Graphic Designer, I was responsible for developing the creative materials needed to support new product launches across multiple channels. This included ensuring packaging was visually appealing, brand-aligned, and compliant with required product information, while also creating promotional materials that encouraged customer awareness and engagement.

Action

I designed a range of launch materials, including product packaging, in-store signage, website graphics, social media assets, and seasonal advertising. For packaging, I balanced creative design with functional requirements, ensuring ingredients, nutritional information, and other regulatory details were accurately incorporated. I collaborated with marketing and product teams to translate product features and brand messaging into engaging visual experiences across both physical and digital environments.

Result

The completed launch materials created a consistent and engaging customer experience across every touchpoint—from the moment a product was discovered online to the in-store purchase experience. Through thoughtful packaging and promotional design, I helped bring new Purdys products to market while strengthening brand recognition and supporting seasonal and product campaigns.